Privacy Policy

Tic Tac Duel — tic-tac-toe for one or two players

Published by Lee Dell Bay Innovation · Effective 29 October 2026

This policy explains what happens to information when you use Tic Tac Duel (app ID com.leedellbay.tic-tac-duel on iOS, com.leedellbay.tictacduel.mac on macOS, com.leedellbay.tic_tac_duel on Android), published by Lee Dell Bay Innovation (“we”, “us”).

There are two separate things going on, and this policy keeps them apart throughout: what the app does with your information, and what Google’s advertising software inside the app does. They are not the same, and only the second one involves anybody outside your device.

1. Information the app collects

Tic Tac Duel keeps a small amount of information so the game works the way you left it: your display preferences (theme, app and grid colours, text size, mark set, game mode, difficulty), the player profiles you create on the device (a player profile is just a display name, used to keep your own scores and to show the other player who you are in a Wi-Fi game), and your win/loss/draw scoreboards.

• All of it is stored on your device, in the app's private storage.
• None of it is sent to us. A player profile is not a user account: the game has no sign-in, no password, no email address and no server of ours behind it.
• We cannot see your scores or your settings.

The app does not ask for your name, email address, phone number or postal address. It has no analytics, no crash-reporting service, no advertising identifiers of its own, and no in-app purchases. The game’s sound effects are played from files bundled inside the app; the Sound setting is stored on your device like your other preferences, and no audio is recorded and no microphone is used.

2. Wi-Fi (local network) play

Tic Tac Duel can be played against someone on the same Wi-Fi network. This is entirely opt-in — nothing described in this section happens unless you choose “LAN” and either host or join a game.

The two devices connect directly to each other over your own network. The game does not use the internet or any server of ours for this, and nothing from a Wi-Fi game is sent to us or to anyone else.

• On iPhone and iPad the app asks for Local Network permission before it looks for another device. If you decline, Wi-Fi play is unavailable and the rest of the game works as usual.
• Nothing is kept once the game ends.

3. Information Google AdMob may collect and process

On iPhone, iPad and Android the app shows advertisements supplied by Google AdMob. To do that, Google's advertising software runs inside the app and collects information automatically. This happens even though the app itself sends us nothing, which is why it would be wrong for this policy to say the app collects no data at all.

Google may collect and process:

For some of this, Google acts as an independent data controller and not merely as a processor acting on our behalf. Its handling of that information is governed by Google’s own terms, not by this policy:

• Google Privacy Policy
• How Google uses information from sites or apps that use its services
• AdMob and privacy

The advertising software has no access to the information described in section 1. It cannot read your games, statistics or settings.

4. Advertising and personalised advertising

Ads may be personalised — chosen using information Google holds about your interests and previous activity — or non-personalised, chosen using little more than the current context and your rough location.

iPhone and iPad. Before the advertising identifier is used for tracking, the app shows Apple’s App Tracking Transparency prompt. If you tap Ask App Not to Track, or turn Tracking off in Settings, ads are non-personalised and the whole game still works. The Mac version is a paid app: it shows no ads, does not include the advertising software and sends nothing to Google.

Which you see depends on where you are and what you have agreed to:

• In the European Economic Area, the United Kingdom and Switzerland, the app shows Google’s consent form before any ad is requested. You choose there whether your data may be used for personalised advertising.
• If you refuse consent, you still see ads — they are non-personalised rather than absent. Refusing does not remove advertising from the app, and it does not stop you using any part of the app.
• Elsewhere, ads may be personalised by default, subject to the controls in section 11, which you can use at any time.

We do not sell your personal information. We do not build advertising profiles ourselves and we receive no personal information from Google — only aggregate figures about how many ads were shown and what they earned.

5. Device identifiers, IP address, approximate location and diagnostic data

To be explicit about the four categories people most often ask about:

• Device identifiers. The advertising identifier described in section 3 is collected by Google’s advertising software. It is resettable, and deleting it is a setting on your device. The app does not create or store any identifier of its own.
• IP address. Your IP address is visible to Google whenever the app requests an ad, as it is to any internet service.
• Approximate location. The app does not request the location permission and cannot read your GPS position. Google infers a coarse location — normally city or region level — from your IP address for the purpose of serving ads.
• Diagnostic data. The app itself has no analytics or crash-reporting service of ours, and we receive no crash reports, performance data or usage analytics from it. Google’s ad software inside the app does collect some diagnostics on its own: crash logs and performance data such as app launch time, hang rate and energy use. Google uses them for ad delivery, analytics and to keep its software working, under Google’s own policies. If you install from Google Play or the App Store, those platforms may also collect their own crash and performance data under their own policies; that is between you and them.

6. How information is used

• Information described in section 1 is used only to make the app work for you on your device.
• Information described in section 3 is used by Google to select, deliver, cap and measure advertising, and to detect fraudulent or invalid ad traffic.
• We use aggregate advertising statistics to understand how the app is performing overall. These contain no personal information and cannot be traced back to you.

We do not use your information to make automated decisions that significantly affect you, and we do not profile you.

7. Service providers and third-party sharing

The only third party involved in the app is Google, as the supplier of AdMob advertising and, in the regions where it applies, the consent form. Google may share the information described in section 3 with its advertising partners in order to serve and measure ads.

We share nothing else, with anyone. We do not sell, rent or trade personal information. We may disclose information if we are legally required to, though in practice we hold almost nothing that could be disclosed.

8. Data retention and deletion

Your settings and game history stay on your device until you delete them. The app lets you clear a player's game history, and uninstalling the app removes everything it stored. Because we never hold a copy, there is nothing for us to delete.

Information collected by Google’s advertising software is retained by Google under its own retention schedules, which are described in the Google Privacy Policy linked above. You can reset or delete your advertising identifier at any time using the steps in section 11, which breaks the link between past advertising activity and your device.

9. Children’s privacy

This app is not directed to children. It is intended for people aged 13 and over, and we do not knowingly collect personal information from children under 13 (or under the higher age of consent that applies in some countries, including 16 in parts of the European Economic Area).

If you believe a child has provided personal information through this app, contact us at leedellbay@gmail.com and we will look into it. In practice the app collects nothing from anyone that we could hold or delete; the relevant information would sit with Google, and we will help you direct a request there.

10. Security

• Information stored on your device is held in the app’s private storage, which the operating system keeps separate from other apps. Its security depends on your device: a screen lock and an up-to-date operating system are the things that protect it.
• Traffic between the app and Google’s advertising servers is encrypted in transit.

No method of storage or transmission is completely secure, and we cannot guarantee absolute security.

11. Your choices and advertising controls

You have real controls here, and they work whether or not we are involved:

• Turn off ad personalisation on Android. Settings → Privacy → Ads → Opt out of Ads Personalisation (the exact path varies by manufacturer and Android version).
• Delete or reset your advertising ID. Recent versions of Android let you delete it outright in the same place, which stops apps receiving one at all. On iOS, Settings → Privacy & Security → Tracking controls whether apps may request tracking.
• Adjust what Google knows. Visit Google Ad Settings to review and change the interests used to personalise your ads.
• Use the app’s own Privacy section. Settings → Privacy explains what is collected, links straight to Google Ad Settings, and tells you where to reset your advertising ID. Where consent rules apply to you it also carries a Consent choices entry that reopens Google’s form so you can change your answer.
• Uninstall the app. This removes everything it stored on your device.

Depending on where you live, you may also have rights to access, correct, delete or export personal information, or to object to its processing. Since we hold no personal information about you, most such requests are best directed to Google. Write to us and we will point you to the right place.

12. Changes to this policy

We may update this policy — for example if the app gains a feature that handles information differently. When we do, we will change the effective date at the top and publish the new version at this address. Significant changes will also be noted in the app’s store listing release notes. Please check back from time to time.

13. Contact

Questions about this policy, or about privacy in this app:

Lee Dell Bay Innovation
leedellbay@gmail.com

We aim to answer within 30 days.

14. Effective date

This policy is effective from 29 October 2026. It applies to Tic Tac Duel, app IDs com.leedellbay.tic-tac-duel (iOS), com.leedellbay.tictacduel.mac (macOS) and com.leedellbay.tic_tac_duel (Android), on all platforms where it is published.